Cute as a button

McShinos…

Katy Perry was late.  Milan could not would not want to wait.

Jeremy Scott as creative director of Moschino was never going to be a subtle affair and it’s apparent that he decided to introduce his Italian cousins to a smattering of his version of the american dream.

It was yellow. It was spongy. It lived in a pineapple under the sea. It was one big happy meal. It was amazing because it dared to dream.

Fashion can consume itself by taking itself far too seriously.  Whilst the overall look in its entirety might terrify some, Ms Button is already eyeing the accessories. This feels like a return to form for the brand, akin to Moschino in its early 1990’s heyday.

Welcome to McShinos, would you like fries with that?

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