Cute as a button

Maison Martin Margiela x H&M = magnificent!

We’re collaboration crazy this autumn winter- anyone who is anyone is aligning with someone else right now.

H&M are now old hands at setting the bar when collaborating with designers and fashion houses, with 15 collections since that original Karl Lagerfeld collaboration was released in 2004. Love them or loathe them, there’s nothing like a collaboration to whip up a fashion frenzy- but do these collaborations actually break new ground any more?

Maison Martin Margiela is a mysterious label- namesake Martin Margiela remaining notoriously underground. For those that are in the know about what’s coming up, the elbows are ready to jostle at the doors next Thursday morning. For those that have yet to encounter the Maison, prepare to be pleasantly surprised.

The core pieces that Maison Martin Margiela’s foundation are built upon are wearable, with sleek clean lines. They are playful, whilst remaining professional- the kind of pieces that would gain admiring glances in both the boardroom and on Bond Street alike.

Has H&M been able to encapsulate this spirit without diluting the impact? Every piece here is a reinterpretation of a revived Maison Martin Margiela classic- personal favourites currently are the hand that’s also the clutch, the cheeky body with a bra of its own and the perfect little black flats.



What do you think? Should we button it?

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